Acceptable Use Policy

1. Purpose

Wadey Digital provides digital marketing, web design, automation, video editing, and graphic design services to small businesses. This policy exists to ensure our services are used responsibly, lawfully, and ethically, and to protect both our clients and any third parties who may be affected by the work we produce.

2. Prohibited Uses

You must not engage Wadey Digital to produce, publish, promote, or distribute content or services that:

• Are unlawful under the laws of England and Wales or any jurisdiction in which the content will be distributed
• Are fraudulent, false, or misleading in any material respect, including misleading advertising under the Consumer Protection from Unfair Trading Regulations 2008
• Infringe any intellectual property rights, including copyright, trademarks, or patents belonging to any third party
• Are defamatory, harassing, threatening, abusive, or discriminatory against any individual or group
• Promote or glorify violence, illegal activity, terrorism, or hatred based on race, religion, sex, sexual orientation, disability, or other protected characteristics
• Contain sexually explicit material or content not suitable for general audiences, unless the client operates a lawful adult content business and has complied with all applicable age verification and regulatory requirements
• Are directed at or designed to exploit children or vulnerable persons
• Constitute unsolicited bulk communications (spam) or are designed to facilitate phishing, malware distribution, or other malicious activities
• Violate the advertising standards set by the Advertising Standards Authority (ASA) or the CAP Code
• Breach the rules of any third-party platform used in the delivery of services (including Meta, Google, LinkedIn, or any email service provider)
• Are designed to manipulate search engines in a manner that violates platform terms (black-hat SEO)
• Misrepresent the identity, credentials, or qualifications of a business or individual

3. Regulated Industries

If you operate in a regulated industry (including but not limited to financial services, healthcare, legal services, gambling, alcohol, or supplements), you are responsible for ensuring that all marketing activity complies with the applicable regulatory framework. We will flag any concerns we identify, but the ultimate responsibility for compliance lies with you.

4. Client Responsibility for Provided Materials

Where you provide materials (images, text, video, data, branding) for use in the delivery of our services, you represent and warrant that:

• You own or have the necessary rights and licences to use those materials
• The materials do not infringe any third-party intellectual property rights
• The materials comply with all applicable laws
• Any personal data contained in those materials has been lawfully collected and that you have a lawful basis for sharing it with us for the agreed purpose

5. Data and Privacy Compliance

Where our services involve handling personal data (for example, managing email marketing lists or setting up CRM workflows), you are responsible for ensuring that you have a lawful basis for processing that data under UK GDPR and the Data Protection Act 2018, and that all necessary privacy notices and consents are in place.

We will process personal data on your behalf as a data processor, acting only on your documented instructions. A Data Processing Agreement (DPA) can be provided upon request.

6. Advertising Platform Compliance

When we manage paid advertising on your behalf, campaigns must comply with the policies of the relevant advertising platform (e.g. Meta Advertising Policies, Google Ads policies). We will not knowingly create or run campaigns that violate platform policies. If a campaign is rejected or an account suspended due to pre-existing policy violations on your account or the nature of your business, this is outside our control and does not entitle you to a refund of management fees.

7. Our Right to Refuse or Withdraw Services

We reserve the right to refuse to take on a project, or to terminate an engagement with immediate effect, if we reasonably believe that the services requested, or the materials provided, breach this Acceptable Use Policy or our Terms of Service, or would cause harm to any individual or third party.

In such cases, fees for work completed to date will remain payable.

8. Reporting Concerns

If you become aware of any use of our services that may violate this policy, please contact us at sam@wadeydigital.co.uk.

9. Changes to This Policy

We may update this policy periodically. The version in force at the commencement of an engagement shall apply to that engagement.

10. Contact

For any questions about this policy:
Wadey Digital
Email: sam@wadeydigital.co.uk