Privacy Policy

1. Who We Are

Wadey Digital is a sole trader providing digital marketing, web design, automation, video editing, and graphic design services to small businesses. Our principal place of business is in the North East of England.

For the purposes of data protection law, Wadey Digital is the data controller of personal data collected through this website. You can contact us about data matters at: sam@wadeydigital.co.uk.

2. What Personal Data We Collect

We may collect and process the following categories of personal data:

• Identity data: first name, last name, business name
• Contact data: email address, telephone number (if provided)
• Enquiry data: the content of messages you send us through the contact form
• Technical data: IP address, browser type and version, time zone, browser plug-in types and versions, operating system and platform, and other technology on the devices you use to access this website
• Usage data: information about how you use our website, including pages visited and time spent
• Cookie data: as described in our Cookie Policy

We do not collect any special category data (such as health information, political opinions, or biometric data).

3. How We Collect Your Data

We collect data through:

• Direct interactions: when you complete the enquiry form, send us an email, or contact us by other means
• Automated technologies: as you interact with our website, we may automatically collect technical and usage data via cookies and similar technologies
• Third parties: analytics providers such as Google Analytics may provide us with aggregated data about website usage

4. How We Use Your Data

We will only use your personal data where we have a lawful basis to do so. We use your data to:

• Respond to your enquiries and communicate with you about our services (lawful basis: legitimate interests / pre-contractual steps)
• Provide services you have engaged us to deliver (lawful basis: performance of a contract)
• Send marketing communications where you have given consent or where we have a legitimate interest to do so
• Improve our website and services through analytics (lawful basis: legitimate interests)
• Comply with legal obligations (lawful basis: legal obligation)

5. Marketing Communications

If you contact us via the enquiry form and become a client, we may send you relevant updates and information about our services. You can opt out of these communications at any time by emailing sam@wadeydigital.co.uk or clicking the unsubscribe link in any email we send you.

We will not sell, rent, or share your personal data with third parties for their own marketing purposes.

6. Data Sharing

We may share your data with trusted third-party service providers who assist us in operating our business, including:

• Email service providers (for sending communications)
• Cloud storage providers (for storing project files)
• Analytics providers (e.g. Google Analytics)
• Payment processors (if applicable for invoicing)

All third parties are contractually required to keep your information secure and to use it only for the purposes for which it was provided. We do not transfer your data outside the UK or European Economic Area without ensuring appropriate safeguards are in place.

7. Data Retention

We retain personal data for as long as necessary to fulfil the purposes for which it was collected, including:

• Enquiry data: up to 12 months if an engagement does not proceed
• Client data: for the duration of the engagement plus 6 years (in accordance with UK contract law limitation periods)
• Financial records: 6 years as required by HMRC

After the retention period expires, data is securely deleted or anonymised.

8. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Right of access: to request a copy of the personal data we hold about you
• Right to rectification: to request correction of inaccurate or incomplete data
• Right to erasure: to request deletion of your data in certain circumstances
• Right to restrict processing: to request that we limit how we use your data
• Right to data portability: to receive your data in a structured, commonly used format
• Right to object: to object to processing based on legitimate interests or for direct marketing
• Rights related to automated decision-making: we do not carry out solely automated decision-making that produces legal or similarly significant effects

To exercise any of these rights, please contact us at sam@wadeydigital.co.uk. We will respond within one month. There is no charge for making a request.

9. Cookies

We use cookies and similar tracking technologies on this website. For full details, please see our Cookie Policy.

10. Security

We take appropriate technical and organisational measures to protect your personal data against accidental loss, unauthorised access, disclosure, alteration, or destruction. However, please be aware that no transmission of data over the internet is completely secure.

11. Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and recommend you review their privacy policies before providing any personal data.

12. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated revision date. We encourage you to review this policy periodically.

13. Complaints

If you believe we have not handled your personal data in accordance with applicable law, you have the right to lodge a complaint with the UK Information Commissioner's Office (ICO):

• Website: ico.org.uk
• Helpline: 0303 123 1113

We would, however, welcome the opportunity to address your concerns directly before you approach the ICO, so please contact us in the first instance.

14. Contact

For any questions about this Privacy Policy or how we handle your data, please contact:
Wadey Digital
Email: sam@wadeydigital.co.uk
North East England